New blackjack widget at MySpace
March 29, 2008 - Lin Ho
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Blackjack fans on MySpace looking forward to the March 28 release of 21, the high stakes action adventure from Columbia Pictures, can hone their skills and play for individual and college bragging rights with the new 21-themed blackjack widget, available now. A widget is a piece of software a user can grab and put on their own personal website.
In addition, users can enter the 21 Beat The House Sweepstakes for a chance to win a casino-style blackjack table, $1,000 in cash, and other valuable prizes.
Commenting on the announcement, Dwight Caines, executive vice president, worldwide digital marketing strategy, said, "Every year, millions of people travel to Las Vegas in the hopes of winning big. Most leave town licking their wounds and counting their losses, but 21 is inspired by the true story of a team of players from M.I.T., real geniuses, who used their powers and skills to beat Vegas at its own game. With this widget, users can experience the excitement of blackjack and become experts in Vegas' only beatable game."
The blackjack widget is skinned to promote 21. When MySpace members register to play, they will also identify their colleges (or alma mater). As they win games, they will earn points not only for the individual leaderboard, but also for a college leaderboard, so players will compete simultaneously for bragging rights among their peers and their schools.
The widget was built by Nabbr, a company that creates interactive widgets for premium content owners and distributes them to millions of users on the Nabbr Network. .
Zeeshan Zaidi, Chief Content Officer and Head of Business Development for Nabbr, said, "We're thrilled to be building this widget for 21. We can't wait for this movie and we think it's a perfect fit for our wide reach into the social networks. As soon as we heard about the project, we brainstormed ways to take this widget to a new level – we wanted to build something that would be sticky and fun for MySpace users. Our 21-skinned blackjack widget does that."
Source: www.starpulse.com
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